MamaBabyLove
Design direction and category plan, from the top mom & baby sites
1. What the best sites do
Babylist — Guides
Closest model to what you want: a magazine front page (one big story + 4 cards), then rows by topic (Feeding, Sleep), and every article is a "best of" guide that sells. Steal: the topic rows and "best ___ of 2026" format.
Lovevery — Parent Resources
Best "browse by age" design out there: a row of round baby photos, 0–12 weeks up to toddler. Steal: the age row on the home page and on every article.
Hatch — Blog
Moody, calm, premium. Big photo cards with the title on the photo. Steal: the feel of the photos and the clean dated cards for the News section.
Lovevery — Home
Warm real-life photo, one sentence, one button, star rating. Steal: the simple hero.
Coterie — Home
Trust strip right under the hero (pediatrician recommended, EWG verified). Steal: the trust strip — but only with claims we can actually back up.
Nanit — Home
Parent quotes + "as seen in" badges. Steal later, once we have real reviews. Never fake these.
Frida — Home
Shop menu split into Baby / Mom / problem ("Gas Relief", "Cold & Flu", "C-Section Recovery"). Steal: shopping by problem, which matches how people search.
Quincy Mae / Kyte Baby
Soft neutral colors (oat, sage, clay) and a thin elegant logo. Steal: the color palette.
2. The look for MamaBabyLove
A calm parenting magazine with a shop inside it. Babylist's layout and Lovevery's age row, with Hatch's quiet photos and Quincy Mae's soft colors. Real-life photos of parents and babies, lots of white space, no loud sale banners.
Fonts: an elegant serif for headlines (like the titles on this page) and a clean sans-serif for body text. The logo is a thin wordmark that links to Home and sits centered in the header.
3. Home page, top to bottom
- Header: logo, then the menu Shop · Articles · By Age · News · Search
- Hero: one lead story (big photo plus 4 smaller story cards), like Babylist
- "Shop by age" row: round photos for Pregnancy, Newborn 0–3 mo, 3–6 mo, 6–12 mo, Toddler 1–2, 2–3, like Lovevery
- Trust strip: "Sources: AAP · CDC · NIH", "Safety-checked products", "Free returns" (only what's true)
- New this week: product cards
- Topic rows: Sleep, Feeding, Health & Safety, Gear, each with 3–4 article cards and "View all"
- News & Recalls: dated cards
- Newsletter: "Weekly tips for your baby's age". It asks for the baby's due date or birthday, the way Lovevery's does.
4. Categories, built the same way as Whitcombe
Whitcombe works like this: Category → Types (Door Hardware → Levers, Knobs), Finish as a filter that runs across all of them, and Guides attached to each category. MamaBabyLove uses the same structure: Category → Types, Age in place of Finish, and Articles in place of Guides.
| Category | Types | Articles attached (from the keyword list) |
|---|---|---|
| Sleep | Sleep sacks & swaddles · Bassinets & cribs · Crib sheets & mattresses · White noise & night lights · Baby monitors | Sleep sack vs swaddle · White noise machines · Bassinet vs crib · Sleep regressions |
| Feeding | Bottles & nipples · Breastfeeding & pumping · Bottle prep & warmers · High chairs · Starting solids (bibs, plates, spoons) · Sippy & straw cups | Best bottles for gassy babies · Starting solids · When to start a sippy cup |
| Bath & Care | Baby tubs · Wash & lotion · Diapering & wipes · Grooming (nail clippers, brushes) · Thermometers & humidifiers | Diaper rash · Baby eczema care · Bath water temperature |
| On the Go | Strollers · Car seats · Carriers & wraps · Diaper bags · Travel cribs | Car seat by age · Stroller types · Carriers for newborns |
| Play & Learn | Play mats & tummy time · Montessori toys · Books · Teethers · Bouncers & swings · Toddler toys | Tummy time by age · Milestones · Best toys by age |
| Nursery & Safety | Baby gates · Outlet covers & locks · Furniture anchors · Gliders & nursing chairs · Storage & decor | Baby-proofing checklist · Nursery ideas · Safe sleep setup |
| Mom | Hospital bag · Maternity & nursing wear · Nursing pillows · Postpartum recovery · Pregnancy comfort | Hospital bag checklist · Postpartum essentials · Registry checklist |
| Gifts | Baby shower gifts · Gifts by price · New-mom gifts · Gift sets | Baby shower gift guide |
Age filter (replaces Finish): Pregnancy · 0–3 mo · 3–6 mo · 6–12 mo · 12–24 mo · 2–3 yr. Each product and each article gets one or more ages, and every age gets its own page with its articles and products.
Articles section (replaces Guides): Sleep · Feeding · Health & Safety · Gear Guides · Milestones · Pregnancy & Postpartum · News & Recalls. Each article shows "Shop this article" products, and each product page lists "Read more" articles.
5. What I need to finalize
- Do these 8 categories fit what your suppliers sell? Add or drop any.
- Is the look (soft and calm, sage and clay) right, or do you want brighter and more playful?
- The supplier names, when they're set.